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La Caixa is is Europe’s leading savings bank and Spain’s third largest financial institution, with a network of over 6,500 branches, more than 10,000 automated teller machines, a workforce in excess of 27,000 and more than 13 million customers.


1. Create and adapt concepts to all kinds of media including tv spots and environmental design.
2. Sell services and products in one of the most difficult crisis in the history of Spain. Therefore, all concepts and visuals had to inspire trust with a clean, simple and intuitive but strong voice.


Creative Direction and concept for “Deposit SegurCaixa Auto 2008 - TV advertising direction for the Campaign “Agro Caixa 2010