Latin American Professional Network wants to be the place where business opportunities in BC and Latin America are created. To make this possible, Latincouver wants to highlight stories of entrepreneurs succeeding in Vancouver and Latin America, as well as spotlighting professional opportunities in British Columbia.
Latin America community is getting stronger in British Columbia opening new business every year. Therefore, My suggestion was rebranding with a new and focused concept. Business is all about numbers, and numbers represent fast and trustful results in Latin culture. So, I proposed the use of infographics as a visual communication aid with a clean and minimalistic aproach.
Concept, rebranding, art direction and visual language.