Opening and inauguration of the architectural complex " factory Moritz " in Barcelonesa Ronda de Sant Antoni.
1.Perform a notorious event to generate publicity.
2. Introduce to all citizens opening the Fàbrica Moritz. - Convert the event into a popular party invitation and open to the entire city.
1. Concept and communication strategy: ( Jose Peña Pocasangre ) 2. Timing: (Cristina Ferrario ) 3. Processes within the event: ( Josi Schwalbe ) 4. Style and general environment: ( Jose Peña Pocasangre ) 5. Budget: (Cristina Ferrario )